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Projects

Past and Present.

The following is a selection of my latest and most significant projects.

Blog Writer

Twinkl

In a recurring guest-writer role, I am penning search engine optimised articles aimed at teachers trying to support their students with information literacy. I write guides and highlight resources for finding information online, spotting fake news, CV writing and interview techniques. 


"Signposted some great online tools" 

SEO-optimised, informative and engaging, I write compelling posts across a range of subjects for both the Oxford Open and Home Learning blogs helping to increase traffic. 

"Some of the best posts we're getting" --Oxford Open Learning's Richard Tubb.

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You can find my articles here and here.

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CV and Cover Letter Doctor

Various

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A lot of people can find the perfect job for them, only to fail to secure an interview because they can't properly portray themselves in the application. That's where I come in.

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I help clients to build a bespoke CV and write the perfect cover letter to go with it.

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"When I started a new career path I hired Danny to help me write my CV and a cover letter. I'm so glad I did. He's professional and down-to-Earth and made everything so simple I was at ease throughout. With his help and guidance, I not only got the interview but was offered my dream job too! Thank you, Danny!" --My most recent client, Laura, a Beauty Therapist.

Content Writer and Social Media Manager

Dusty Saddle Publishing

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Initially managing their Instagram, I established a regular posting pattern, mixing up image, video, and reels posts with SEO-optimised captions and hashtags to help it track better with the algorithm. Engagement with the account went up by over 500% within 4 weeks.

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Guest Blog Writer

Arthurwears 

As a step-father and former teacher, I often guest-write on this popular parenting blog, I have written advice for new and prospective step-parents, as well as general guides for parents and how they can build on what they learn at school at home.

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Check out my work here and here.

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I've been working with Sarah for over a year now on contributing. Here's what she had to say about the experience.

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"Daniel was commissioned to write for my website focusing on his knowledge and experience of working within schools during and after the pandemic. I was keen to publish informative pieces, aimed at parents. Daniel writes with an informal tone, with a conversational style - this suited the target audience well. His work was timely and professional." -- Sarah Hurst, founder of Arthurwears

Copywriter

120 Years of the British Academy

with Only Studio

Back in 2021, the British Academy approached Only to design their marketing materials celbrating their 120th anniversary.

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Only had the look perfected. A refined colour palette and font design that exuded elegance. But they were struggling to come up with the words for the celebration that was notably brief but reflected the Academy's remarkable influence of over 100 years. 

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They approached me, and I devised a title for their primary document regarding the Academy's inception and its founders, as well as a strapline to encapsulate the Academy's impact on the world throughout history. 

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"Founding of the First Fellows" and "120 Years Shaping a Brighter Future" were both well received by the Academy.

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"Danny is always a pleasure to work with. He is quick to understand the brief and asks the right questions in response. He works fast to turn around a wide range of workable options and listens well to feedback." -- Only's Senior Designer on working with me. 

Copywriter

Rebranding Mint with Daniel Reed 

 I worked with the very talented graphic designer Daniel Reed as he was developing a rebrand for Mint; an independent vinyl retailer.

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Vinyl was the foundation of their business and they needed a strapline that conveyed its superiority over other mediums. Delving into the history of the medium, I came up with a handful of ideas that myself and Daniel whittled down to one: 'as the artist intended'.

Media Officer

CSKA Carnabys

I keep the site updated with articles on the latest news, transfer rumours, squad additions and match reports. I've even made the occasional matchday commentary when the Club streams games live on Twitch.

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As a former player, this is a passion-project role. It has allowed me to stay involved with the club despite not pulling on the shirt anymore.

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