A journey through words
Projects
Past and Present.
The following is a selection of my latest and most significant projects.
Blog Writer
Twinkl
Twinkl Logo
screenshot of blog article for Twinkl about nurturing online literacy
screenshot of blog about Fake News for Twinkl
Twinkl Logo
In a recurring guest-writer role, I am penning search engine optimised articles aimed at teachers trying to support their students with information literacy. I write guides and highlight resources for finding information online, spotting fake news, CV writing and interview techniques.
"Signposted some great online tools"
Blog Writer
Oxford Open Learning
Improving Your Writing
Evaluating Sources
Neurodivergence and Learning
Improving Your Writing
CV and Cover Letter Doctor
Various
Presentation samples: the first is from an interview for an Outreach Officer at NTU, who needed a presentation aimed at teenagers to showcase the benefits of University. The other is a presentation on the benefits of Writing, targeted for the interview panel
Cover Letter example pg1
Laura Cover Letter
Presentation samples: the first is from an interview for an Outreach Officer at NTU, who needed a presentation aimed at teenagers to showcase the benefits of University. The other is a presentation on the benefits of Writing, targeted for the interview panel
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A lot of people can find the perfect job for them, only to fail to secure an interview because they can't properly portray themselves in the application. That's where I come in.
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I help clients to build a bespoke CV and write the perfect cover letter to go with it.
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"When I started a new career path I hired Danny to help me write my CV and a cover letter. I'm so glad I did. He's professional and down-to-Earth and made everything so simple I was at ease throughout. With his help and guidance, I not only got the interview but was offered my dream job too! Thank you, Danny!" --My most recent client, Laura, a Beauty Therapist.
Content Writer and Social Media Manager
Dusty Saddle Publishing
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Initially managing their Instagram, I established a regular posting pattern, mixing up image, video, and reels posts with SEO-optimised captions and hashtags to help it track better with the algorithm. Engagement with the account went up by over 500% within 4 weeks.
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As a step-father and former teacher, I often guest-write on this popular parenting blog, I have written advice for new and prospective step-parents, as well as general guides for parents and how they can build on what they learn at school at home.
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Check out my work here and here.
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I've been working with Sarah for over a year now on contributing. Here's what she had to say about the experience.
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"Daniel was commissioned to write for my website focusing on his knowledge and experience of working within schools during and after the pandemic. I was keen to publish informative pieces, aimed at parents. Daniel writes with an informal tone, with a conversational style - this suited the target audience well. His work was timely and professional." -- Sarah Hurst, founder of Arthurwears
"120 Years Shaping a Brighter Future"
"Founding of the First Fellows"
"120 Years Shaping a Brighter Future"
Back in 2021, the British Academy approached Only to design their marketing materials celbrating their 120th anniversary.
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Only had the look perfected. A refined colour palette and font design that exuded elegance. But they were struggling to come up with the words for the celebration that was notably brief but reflected the Academy's remarkable influence of over 100 years.
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They approached me, and I devised a title for their primary document regarding the Academy's inception and its founders, as well as a strapline to encapsulate the Academy's impact on the world throughout history.
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"Founding of the First Fellows" and "120 Years Shaping a Brighter Future" were both well received by the Academy.
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"Danny is always a pleasure to work with. He is quick to understand the brief and asks the right questions in response. He works fast to turn around a wide range of workable options and listens well to feedback." -- Only's Senior Designer on working with me.
Copywriter
Rebranding Mint with Daniel Reed
I worked with the very talented graphic designer Daniel Reed as he was developing a rebrand for Mint; an independent vinyl retailer.
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Vinyl was the foundation of their business and they needed a strapline that conveyed its superiority over other mediums. Delving into the history of the medium, I came up with a handful of ideas that myself and Daniel whittled down to one: 'as the artist intended'.
Media Officer
CSKA Carnabys
I keep the site updated with articles on the latest news, transfer rumours, squad additions and match reports. I've even made the occasional matchday commentary when the Club streams games live on Twitch.
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As a former player, this is a passion-project role. It has allowed me to stay involved with the club despite not pulling on the shirt anymore.